Pommery Green Champagne

Pommery is launching POP Earth NV Champagne, a mix of sustainably grown pinot noir, chardonnay and pinot meunier grapes with real eco cred along with hints of warm brioche…tropical flavors and a lovely roundness.

The Champagne’s green status comes from an innovation Gasco refers to as “sexual confusion.” Translation: by saturating their fields with female caterpillar pheromones, Pommery’s growers have been able to reduce butterfly mating and egg laying on the vines. They’re also using 20 percent less water to produce the Champagne and have cut their pesticide use by a quarter. Pommery is bottling the bubbly in a lightweight glass container, with no external packaging and a label printed with water-soluble ink, and it’s shipping the cases to the States by boat. The $55 POP Earth has just debuted at Sherry Lehmann in New York and in a handful of stores in Florida, Texas and California; it will be widely available in 2010.

(via NY Times)

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~ by djtapedek on December 30, 2009.

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