Simplicity Bike by Joey Ruiter Studio

ruiter-simplicity-bike_1Michigan based Joey Ruiter Studio has a new prototype designed for inner city cyclists. Inspired by the hobby horse and the café race scene, this bike’s focus is clearly on the frame which has been stripped down in order to create a new compact cycle.

As Ruiter puts it, “The final design came down to a frame system and a really difficult rear hub. Everything else is rider preference.”



~ by djtapedek on November 5, 2009.

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